The Best Kind of Schools
Billboard error creates embarrassment
South Bend, Indiana — If you ever wondered how much difference just one letter can make when it comes to a message, ask the thousands of people who drove by a digital billboard near the intersection of Ironwood and Indiana 23 between Thursday and Monday morning.
The ad urged people to go to the “southbendon.com” website for a look at the “15 best things about our pubic schools.” That’s right, the billboard said “pubic” instead of “public” schools. The letter “L” had been left out of the word public.
Read the full story at the South Bend Tribune.
You should probably kill the link to the South Bend Tribune. It directs you to the opportunity to visit their ‘pay to view’ archives.
Donna
26 Oct 10 at 9:26 am